Designers are expected to design their own Christmas cards. Every year it gets harder and harder to think of new ideas, especially when clients ask you to think of ideas for them too. Consequently it's usually a last minute panic. Or you just cop out and buy a bunch from some card shop.
Brief
Design yourself yet another Christmas card.
Solution
Whilst fiddling with a metal paper clip, I noticed that in the process of straightening it into a three inch long piece of wire (this is how I often spend my time when I should be doing something better) there was a stage at which it resembled the shape of a Christmas tree. So I drew a green paper clip and printed it actual size, bang in the middle of the A5 white cover. For the inside, I drew a partially unfolded 'tree-shaped' version, positioned it centrally on the right-hand page, then added the brilliant copyline 'Happy Christmas' underneath.
Result
I liked it and that's all that counts. Thought about trying to sell the idea to a company such as Rymans... but still haven't got around to it.
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