Background
The Health Education Authority initiated a campaign to create awareness of alcohol units and sensible drinking levels. The campaign launched with a 'Drinkwise Day', thus creating an opportunity for national media to focus on various alcohol-related issues.
Brief
Design a broadsheet poster to launch 'Drinkwise Day'.
Solution
Mainly typographic. Headline: Say when. Subhead: Drinkwise Day - Tuesday 30th June. Cartoon pink(ish) elephant logo at bottom with strapline: Drinkwise. Never forget there is a limit.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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