Background
In my student days, Dad had a boat which he sometimes moored at Whilton Marina on the Grand Union Canal in Northamptonshire. Their logo was predictable and instantly forgettable. I can't even remember it but I knew it was a wasted opportunity. So I thought I'd approach them with an idea I'd had.
Brief
Speculative. Design a logo.
Solution
'W' with an 'M' reflected beneath in rippling water.
Result
Rejected. They much preferred their existing crappy item.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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