Background
Looking at a Cruft's poster while waiting for a tube train, I had a great idea. Scribbled out a few roughs then contacted the marketing dept. and eventually convinced them that my idea was worth seeing (they were already contracted to an ad. agency).
Brief
Speculative. Design a poster and a range of related support material.
Solution
Headline: Cruft's Dog Show '94
Image: a spitting, defensive cat (suggested illustration by Gerald Scarfe)
Result
Rejected. Shame. Still, I tried.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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