Background
I first met the Quadrangle gang over a quarter of a century ago when they were a fledgling, research-based, marketing consultancy, operating out of a tiny office in Soho.
Brief
"We need a logo and some stationery. Is that the sort of stuff you do?"
Solution
Took the letter 'Q', made it square, focused on the negative shape in the middle, made it positive and Bob's your uncle - one symbol!
Result
Symbol still being used so I think it's stood the test of time, although the Quadrangle lettering's been through a few changes over the years.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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