Penguin Books were to publish a series by Edward de Bono, a lateral thinker of high repute.
Brief
Design the bookjackets as a recognisable series.
Solution
I took the image of Rodin's 'Thinker' and then used it in different ways according to the title. For example, for 'Teaching Thinking' I put a small 'Thinker' alongside a big one. And for 'Lateral Thinking'...
Result
de Bono hated them(!). But David Pelham (Penguin's bold creative director) ignored his complaints and pushed them into production.
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