Background
Somebody (I've forgotten who but I think it was someone at Pentagram) had the bright idea of producing a 'block' desk calendar consisting of 365 tear-off pages (plus intro pages) - page size about 4x4 inches. Various designers, artists and celebrities were each allocated a particular date and invited to produce a single colour (black!) design. As I remember it, there was no theme and any sales profits were to go to charity.
Brief
Do something with... 26th February.
Solution
Scribbled a quick line drawing of a crown that almost filled the page. Then erased the left half. (This was done a bit before decimal coinage was introduced!)
Result
Some people thought it was brilliant. Others were totally confused.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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