Background
A new government initiative had just been approved to encourage people into achieving goals and learning more. Quadrangle had been tasked with making recommendations about launching the project and they asked me to come up with a few design ideas.
Brief
Design a poster to launch the campaign.
Solution
Dramatic photo of a big blue sky and a few wispy clouds. Headline 'The Limit', positioned centrally, above logo and further info.
Result
Don't think it was ever used but it provided a starting point for discussions. Personally, I thought it was a belter.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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