Background
Honda UK had just introduced some new easy-finance schemes to enable more people to purchase new and used Honda cars.
Brief
Produce an ad that encourages prospective new customers to contact their local Honda dealership in order to find out more about these new methods of purchase.
Solution
I'd noticed that more and more European cars and motorcycles were adopting the American custom of printing the warning message 'vehicles may be closer than you think' in their wing mirrors. So I did a rough of a close-up of a wing mirror reflecting the exterior of a Honda car dealership and changed the line to 'Honda vehicles may be closer than you think'.
Result
Ad rejected either by bird-brained account handler or idiot client. Can't remember which. I was absolutely furious. A bit later, I saw the same idea being used by BMW.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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