Background
I've forgotten their name but there was this electrical company that, typically, had a crap stationery range and corporate identity and we told 'em so.
Brief
"Think you can do better, huh? Well go on then, give us all a laugh." (Almost their exact words.)
Solution
For the stationery range, we simply cut out three oblong holes (like a power point socket) and printed their name underneath. Where cut-outs weren't really practical (van sides etc.), the holes were printed in black.
Result
They liked the idea and we went ahead.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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