Background
I was a founder member of Aviator, a through-the-line subsidiary of the BDDH ad agency. For the first six months, three of us worked in a tiny basement room. When we doubled in size, we moved to a couple of rooms upstairs. When we doubled again, we moved to a new address.
Brief
Design an Aviator moving card.
Solution
Small white box. 'Chocs away' on lid. Moving card inside box covering a small bar of Aero.
Result
Not sure everybody 'got' the joke. But maybe they did.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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