Background
Years back, one of my two partners was working on a logo/symbol for Alphabet, a photosetting company. Saw he was playing around with a logo that consisted of various different typefaces. Told him it was a bit boring and predictable.
Brief
"Okay smartarse, so what would you do?"
Solution
"Put an apple and a zebra above the word 'Alphabet'."
Result
He did just that, developed a campaign and won a few design awards. Brilliant stuff.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
No comments:
Post a Comment