Background
As a student, I can't remember a client ever coming to me for design ideas. So, to get some beer money, I'd sometimes have an idea then go off in search of a client.
Brief
Design a photographer's logo then find a photographer to sell it to.
Solution
Drew a cartoon slice of cheese inside a speech bubble, followed by a sales pitch to Frank Thurston, a freelance photographer and part-time technician in the RCA photography department.
Result
Sold the idea and produced letterheads and business cards. Then went for a few more beers.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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