Background
A mate of a mate was about to throw a party. Being a bit of a wugger bugger he realised he couldn't have it in his flat because it'd get wrecked. So he'd booked a room above a pub. Being thoroughly disorganised, that was about all he'd done by way of preparation. And time was getting short. Soon as he realised I was a designer, guess who got lumbered with doing the invites.
Brief
"Do me about 100 invites to an 'Ugly Party'. And make 'em cheap."
Solution
Sourced 100 large brown paper bags, tore out two eyeholes in each, then painstakingly hand printed the wording (with my old John Bull printing kit) in the centre of each bag. Total cost: zero.
Result
Moron client decided to cancel the event until such time as he was better organised. So obviously it'll never happen.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
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