Background
Having just got used to the sobering fact that I, of all people, was creative director of the Drinkwise campaign, I was then appointed creative head of the 'Quitting is Winning' anti-smoking campaign. Coughed and spluttered straight into my ashtray, sending clouds of ash all over my desk when I heard the news. To help launch the campaign, we needed to attract some media attention. One of our many ideas in this direction was to get some high profile TV stars on board who would support the campaign by very publicly announcing their intent to quit smoking.
Brief
Produce a poster to appear in TV studios to encourage celebrities to sign up to the campaign.
Solution
Mainly typographic with the headline 'Roll up, roll up.'
Result
Quite a few soap stars signed up, which was good. Can't remember if any were successful at giving up fags though. Somehow I doubt it.
As a student I was fortunate to be taught by the great Bob Gill. In one of his projects we had to phone in our design solutions - clearly illustrated the superiority of ideas over style. It was a lesson that stayed with me throughout my time spent slaving away in various design and ad agencies. And it leads to a creative showcase using words, not pictures (well, maybe a couple).
No comments:
Post a Comment