Wimbledon tennis, mid '90s. Tim Henman was at his peak and being sponsored by Robinson's, the soft drinks brand that has long been associated with Wimbledon.
Brief
Produce a double page ad in The Grocer magazine featuring their extensive range of soft drinks and alerting the trade to the huge sales opportunity of sponsoring the golden boy of British tennis.
Solution
Result
Ad rejected due to not being product-focused enough. Instead, they ran with another one I did which had the headline 'It always reigns at Wimbledon' above a big product range photo. Very little mention of Henman though.
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